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What is Merino?

Merino wool is a natural fibre grown by Merino sheep and is widely considered to be the world's softest and finest wool. Merino has a range of high-performance benefits which includes being lightweight, breathable, quick-drying, temperature regulating and antibacterial properties. 

Merino wool is breathability and natural antibacterial properties make it ideal for daily wear, all year round. This makes it superior compared with other materials which can create a hot and moist environment which can lead to a build-up of sweat, oil and bacteria.

Merino sheep produce a new fleece every year, which means Merino wool is 100% natural, renewable and biodegradable.

Benefits of Merino

What is ZQ Merino?

ZQ Merino is the world’s leading standard of ethical wool, where only growers who meet their values and strict standards are awarded the ZQ certification. It represents the absolute highest grade of Merino fibre with brand partners including Allbirds and Icebreaker.

The ZQ values are:

  • Animal Welfare
  • Environmental Sustainability
  • Quality Fibre
  • Traceable to Source
  • Social Responsibility

What is Pure Merino?

Pure Merino comes from the same source as the ZQ range however it is being phased out, we couldn't help but to bring on these colours - for limited time! It has MAPP accreditation meaning is has met the highest environmental standards and the Blue Sign System Partner accreditation.